SITE REDESIGN
Lucchese Bootmaker
The previous site suffered from inconsistent visuals, outdated photography, and a disjointed user experience. I led the initiative to unify and elevate the brand’s digital presence—overhauling the homepage, redesigning promotional pop-ups, and setting new standards for product photography. The result is a cohesive, high-end visual experience that reflects the quality and clarity of the brand.
LANDING PAGE
Lucchese Bootmaker | Nick Fouquet
For the Lucchese x Nick Fouquet collaboration, I designed two complementary landing pages to showcase the duality of the collection—“Light” and “Dark.” Each page was crafted to reflect its distinct mood through tone, layout, and imagery, creating a visual narrative that honored the contrast between the two while keeping the overall experience cohesive and elevated.
WEBSITE GRAPHICS
Michaels
WEBSITE GRAPHICS
Lucchese Bootmaker | Rodeo Ready Campaign